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Summary
Peter Coles is a member of the Negotiation, Organizations, and Markets Unit at Harvard Business School. Peter's research focuses on entrepreneurial market design - the study of creating for-profit marketplaces. Such marketplaces often require innovations (market rules, information flows, timing adjustments, reputation mechanisms) to resolve longstanding inefficiencies (lack of market thickness, adverse selection, high transaction costs, etc). These innovations can create significant value for market participants, and at the same time offer a promising business model for the entrepreneur.
Peter has recently written cases on prediction markets at Google, strategy at Microsoft's adCenter, pricing and the "market ecosystem" at TheLadders.com, and on several other topics. Current projects include the design of a prediction market for drug clinical trials, as well as implementation and analysis of the American Economics Association signaling mechanism, a service intended to streamline the job market for new economists.
Along with Ben Edelman, Peter teaches "The Online Economy: Strategy and Entrepreneurship," a second year course at Harvard Business School. With Professor Al Roth he co-teaches a doctoral course in market design in the Harvard Economics Department. Peter, Ben Edelman, and Al Roth jointly convene a periodic Market Design Workshop.
He received his A.B. in mathematics from Princeton University and his PhD in economics from Stanford University.
| Current School | Harvard Business School |
| Department | Business Administration |
| Disciplines | |
| Address | Harvard Business School Boston Massachusetts United States Phone: 617-495-9819 |
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Education
Stanford University
Ph.D,
Economics
Princeton University
A.B.,
Mathematics
Work Experience
Assistant Professor
Harvard Business School
Achievements
General
Publication Summary
Published Papers
- Coles, Peter A., and Ran Shorrer. "Correlation in the Multiplayer Electronic Mail Game." B.E. Journal of Theoretical Economics (forthcoming). Abstract
- Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Journal of Economic Perspectives24, no. 4 (fall 2010): 187-206. Abstract
Other Papers
- Coles, Peter, Alexey Kushnir, and Muriel Niederle. "Preference Signaling in Matching Markets." NBER Working Paper Series, No. 16185, July 2010. Abstract
- Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Harvard Business School Working Paper, No. 10-096, May 2010.
- Coles, Peter A. "Optimal Truncation in Matching Markets." 2009 Mimeo. (Revise and Resubmit, Journal of Economic Theory.)
HBS Course Materials
- Coles, Peter A., and Benjamin G. Edelman. "Attack of the Clones: Birchbox Defends Against Copycat Competitors." Harvard Business School Case 912-010. (request a courtesy copy.)
- Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Cambrian House." Harvard Business School Case 608-016.
- Coles, Peter A. "Carbon Trading Simulation: Black Cement Inc." Harvard Business School Supplement 911-053.
- Coles, Peter A. "Carbon Trading Simulation: Brown Cement Inc." Harvard Business School Supplement 911-052.
- Coles, Peter A. "Carbon Trading Simulation: Green Cement Inc." Harvard Business School Exercise 911-051.
- Coles, Peter A. "Carbon Trading Simulation: Green Cement Inc. (TN)." Harvard Business School Teaching Note 911-065.
- Coles, Peter A. "Carbon Trading Simulation: Greenpeace." Harvard Business School Supplement 911-054.
- Coles, Peter A. "Carbon Trading Simulation: White Cement Inc." Harvard Business School Supplement 911-055.
- Coles, Peter A. "Cork'd: Building a Social Network for Wine Lovers." Harvard Business School Case 911-026.
- Coles, Peter A. "Cork'd: Building a Social Network for Wine Lovers (TN)." Harvard Business School Teaching Note 911-064.
- Coles, Peter A., Joshua Gans, and Wei-Yuan Yu. "Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market." Harvard Business School Case 912-009.
- Coles, Peter A. "Market Design in Online Businesses." Harvard Business School Module Note 911-066.
- Coles, Peter A., and Benjamin G. Edelman. "Microsoft adCenter." Harvard Business School Case 908-049. (request a courtesy copy.)
- Coles, Peter A., and Benjamin G. Edelman. "Microsoft adCenter (TN)." Harvard Business School Teaching Note 908-062.
- Coles, Peter A., and Benjamin G. Edelman. "Mobilizing Networked Businesses." Harvard Business School Module Note 911-048. (request a courtesy copy.)
- Coles, Peter A., Andrei Hagiu, and Alison Berkley Wagonfeld. "Ocean Tomo: Building a Market for Intellectual Property." Harvard Business School Case 709-404.
- Coles, Peter A., and Andrei Hagiu. "Ocean Tomo: Building a Market for Intellectual Property (TN)." Harvard Business School Teaching Note 709-478.
- Coles, Peter A., Elena Corsi, and Vincent Marie Dessain. "On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program." Harvard Business School Case 912-022.
- Coles, Peter A., and Elena Corsi. "On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (Supplement)." Harvard Business School Case 912-023.
- Coles, Peter A., and Benjamin G. Edelman. "The Online Economy: Strategy and Entrepreneurship - Course Architecture Note." Harvard Business School Course Overview 911-069. (request a courtesy copy.)
- Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088.
- Coles, Peter A. "Prediction Markets at Google (TN)." Harvard Business School Teaching Note 911-070.
- Coles, Peter A., and Thomas R. Eisenmann. "Skype." Harvard Business School Compilation 806-165.
- Coles, Peter A., Benjamin G. Edelman, Brian J. Hall, and Nicole Shae Bennett. "TheLadders." Harvard Business School Case 908-061. (request a courtesy copy.)
- Coles, Peter A., and Benjamin G. Edelman. "TheLadders (TN)." Harvard Business School Teaching Note 909-005.
Books
Other Publications
