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Summary
Peng Huang is an assistant professor in the Decisions, Operations and Information Technologies Department at the Robert H. Smith School of Business at the University of Maryland. His research interests include: 1) platform-based information technology and innovation ecosystem in the enterprise software industry; 2) how consumers search for information and make decisions in the context of electronic commerce, and its implication for public policy and firm strategy. His research has appeared or is forthcoming in premier scholarly journals such as Management Science, MIS Quarterly, and Journal of Marketing. His work received the Runner-Up Best Conference Paper Award at the 2009 International Conference on Information Systems. He received his B.S. in Electrical Engineering from Fudan University, his Master in Industrial Management from Katholieke Universiteit Leuven, and Ph.D. in Management from Georgia Institute of Technology.
| Current Institution | University of Maryland |
| Department | Information Technologies |
| Disciplines | |
| Address | 4350 Van Munching Hall College Park Maryland United States Phone: (301) 405-3428 |
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Education
Georgia Institute of Technology
College of Management
Ph.D.
(2010)
Katholieke Universiteit Leuven
Master,
Industrial Management
(2004)
Work Experience
Assistant Professor
University of Maryland
(2010 - Present)
Achievements
General
Publication Summary
Refereed Publications
- Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise Software,” accepted for publication at Management Science.
- Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu (2012), “Co-Creation of Value in a Platform Ecosystem: The Case of Enterprise Software,” MIS Quarterly. 36(1), 263-290.
- Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” Journal of Marketing, 73(2), 55-69.
- Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu (2009), “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry,” in Proceedings of the 30th International Conference on Information Systems (ICIS). Paper 161.
Conference Presentations
- Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “When do ISVs join a platform ecosystem? Evidence from the enterprise software industry,” the 30th International Conference on Information Systems (ICIS), Phoenix, Arizona, USA, December 2009.
- Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Assessing the Impact of a Platform Ecosystem Partnership on Software Vendor Performance: The Case of Enterprise Software,” the 20th Workshop on Information Systems and Economics (WISE), Phoenix, Arizona, December 2009.
- Huang, Peng, Marco Ceccagnoli, Chris Forman and D.J. Wu, “Participation in a Platform Ecosystem: Appropriability, Competition, and Access to the Installed Base,” the 9th Annual Roundtable for Engineering Entrepreneurship Research (REER), Atlanta, Georgia, November 2009.
- Ceccagnoli, Marco, Chris Forman, Peng Huang and D.J. Wu, “Measuring the Business Value of Participation in the SAP Ecosystem: The Case of ISVs,” Invited Poster Presentation, the 3rd Annual SAP Sponsored Academic Research Conference, Mountain View, California, August 2009.
- Peng Huang, Nicholas H. Lurie, Sabyasachi Mitra , “Searchable Experience Good? Consumer Online Behavior for Search and Experience Goods,” the 6th Workshop on e-Business (WeB), Montreal, Quebec, Canada, December 2007.
Books
Other Publications
