Published Papers

• Campbell, Dennis, F. Asis Martinez-Jerez, and Peter Tufano. "Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures." Journal of Banking and Finance 36, no. 4 (April 2012): 1224-1235. 
• Campbell, Dennis, Marc Epstein, and F. Asis Martinez-Jerez. "The Learning Effects of Monitoring." The Accounting Review 86, no. 6 (October 2011): 1909-1934. 
• Casas-Arce, Pablo, and Francisco de Asis Martinez-Jerez. "Relative Performance Compensation, Contests and Dynamic Incentives." Management Science 55, no. 8 (August 2009): 1306-1320.
• Hortacsu, Ali, Francisco de Asis Martinez-Jerez, and Jason Douglas. "The Geography of Trade in Online Transactions: Evidence from eBay and MercadoLibre." American Economic Journal: Microeconomics 1, no. 1 (February 2009): 53-74. 
• Kaplan, Robert S., Francisco de Asis Martinez-Jerez, and Bjarne Rugelsjoen. "Managing Strategy with External Partners." Balanced Scorecard Report 11, no. 1 (January - February 2009): 1-6.
• Martinez-Jerez, Francisco de Asis. "Governance and Merger Accounting: Evidence from Stock Price Reactions to Purchase versus Pooling." Art. 1. European Accounting Review 17, no. 1 (2008): 5-35. (Lead Article.)
• Martinez-Jerez, Francisco de Asis, Sanjiv Das, and Peter Tufano. "eInformation: A Clinical Study of Investor Discussion and Sentiment." Financial Management 34, no. 3 (autumn 2005): 103-137.

Other Papers

• Casas-Arce, Pablo, F. Asis Martinez-Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision Making." Harvard Business School Working Paper, No. 11-106, April 2011. 
• Casas-Arce, Pablo, and Francisco de Asis Martinez-Jerez. "The All-pay Auction with Handicaps." Working Paper.

HBS Course Materials

• Hawkins, David F., and F. Asis Martinez Jerez. "Accounting for Business Combinations: Acquisition Method." Harvard Business School Note 108-067.
• Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bancaja: Developing Customer Intelligence (A)." Harvard Business School Case 107-055.
• Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bancaja: Developing Customer Intelligence (B)." Harvard Business School Supplement 107-066.
• Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bankinter: Deploying the Mortgage Simulator to the Branches." Harvard Business School Case 107-070.
• Martinez-Jerez, Francisco de Asis. "Bankinter: Deploying the Mortgage Simulator to the Branches (TN)." Harvard Business School Teaching Note 107-080.
• Martinez-Jerez, Francisco de Asis. "Bankinter: Deploying the Mortgage Simulator to the Branches, (107-070) dataset supplement." Harvard Business School Spreadsheet Supplement 107-708.
• Martinez-Jerez, Francisco de Asis, and Joshua Bellin. "Bankinter: Growing Through Small and Medium Enterprises." Harvard Business School Case 107-075.
• Martinez-Jerez, Francisco de Asis. "Bankinter: Growing Through Small and Medium Enterprises (TN)." Harvard Business School Teaching Note 107-076.
• Martinez-Jerez, Francisco de Asis. "Basic Techniques for the Analysis of Customer Information Using Excel 2003: A Step-by-Step Approach." Harvard Business School Note 107-073.
• Martinez-Jerez, Francisco de Asis. "Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-Step Approach." Harvard Business School Note 109-052.
• Martinez-Jerez, Francisco de Asis. "The Boundaries of Customer Information Systems: Limiting Management Awareness of Strategic Opportunities." Harvard Business School Module Note, Instructor Only 111-102.
• Martinez-Jerez, Francisco de Asis, and Rosario de Albornoz. "Caja Espana: Managing the Branches to Sell (B)." Harvard Business School Case 105-012.
• Martinez-Jerez, Francisco de Asis. "Caja Espana: Managing the Branches to Sell (TN) (A) and (B)." Harvard Business School Teaching Note 105-020.
• Martinez-Jerez, Francisco de Asis, and Rosario de Albornoz. "Caja España: Managing the Branches to Sell (A)." Harvard Business School Case 104-044.
• Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069.
• Martinez-Jerez, Francisco de Asis. "CEMEX: Rewarding Egyptian Retailers (TN)." Harvard Business School Teaching Note 107-079.
• Martinez-Jerez, Francisco de Asis, Joshua Bellin, and Carole Winkler. "CEMEX: Rewarding the Egyptian Retailers." Harvard Business School Case 106-065.
• Martinez-Jerez, Francisco de Asis, and Tahany Fameda. "CEMEX: Rewarding the Egyptian Retailers - Video Supplement." Harvard Business School Video Supplement 107-701.
• Martinez-Jerez, Francisco de Asis. "CEMEX: Rewarding the Egyptian Retailers, 106-065 dataset supplement." Harvard Business School Spreadsheet Supplement 107-709.
• Campbell, Dennis, Francisco de Asis Martinez-Jerez, Peter Tufano, and Emily McClintock. "Central Bank: The ChexSystemsSM QualiFile® Decision." Harvard Business School Case 208-029.
• Campbell, Dennis, and Francisco de Asis Martinez-Jerez. "Central Bank: The ChexSystemsSM QualiFile® Decision (TN)." Harvard Business School Teaching Note 208-038.
• Martinez-Jerez, Francisco de Asis. "Ciclon de Alicante." Harvard Business School Case 105-046.
• Martinez-Jerez, Francisco de Asis. "Ciclon de Alicante (TN)." Harvard Business School Teaching Note 107-058.
• Martinez-Jerez, Francisco de Asis, Nathan Mangum, and Joshua Bellin. "Creating Meaning for the Customer: The Case of GMACI." Harvard Business School Case 106-073.
• Martinez-Jerez, Francisco de Asis. "Customer Intelligence Advantage: Module 2 Assignment." Harvard Business School Exercise 111-118.
• Martinez-Jerez, Francisco de Asis. "Customer-Centric Information and Control Systems in B2B Settings: The Case for Customer-Supplier Partnerships." Harvard Business School Module Note, Instructor Only 111-106.
• Martinez-Jerez, Francisco de Asis. "Dataset for "MercadoLibre.com" (CW)." Harvard Business School Spreadsheet Supplement 111-712.
• Campbell, Dennis, and Francisco de Asis Martinez-Jerez. "Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW)." Harvard Business School Spreadsheet Supplement 111-711.
• Martinez Jerez, F. Asis, and Lisa Brem. "Emergia: Driving Profitability on Help Desk Contracts." Harvard Business School Case 111-048.
• Martinez Jerez, F. Asis. "Emergia: Driving Profitability on Help Desk Contracts (CW)." Harvard Business School Spreadsheet Supplement 111-703.
• Martinez-Jerez, Francisco de Asis. "Emergia: Driving Profitability on Help Desk Contracts (TN)." Harvard Business School Teaching Note 111-108.
• Martinez-Jerez, Francisco de Asis, Elena Corsi, and Vincent Marie Dessain. "Gucci Group: Freedom within the Framework." Harvard Business School Case 109-079.
• Martinez-Jerez, Francisco de Asis. "Gucci Group: Freedom within the Framework (TN)." Harvard Business School Teaching Note 111-111.
• Martinez-Jerez, Francisco de Asis, and Rosario de Albornoz. "Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century." Harvard Business School Case 105-013.
• Martinez-Jerez, Francisco de Asis. "Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century (TN)." Harvard Business School Teaching Note 106-072.
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (A)." Harvard Business School Case 105-023.
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (B)." Harvard Business School Supplement 105-024.
• Martinez-Jerez, Francisco de Asis. "Henkel Iberica (TN) (A) and (B)." Harvard Business School Teaching Note 107-078.
• Martinez-Jerez, Francisco de Asis. "How Customer Information Systems Drive Strategy: Customer Profitability." Harvard Business School Module Note, Instructor Only 111-098.
• Martinez-Jerez, Francisco de Asis, Thomas J. Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052.
• Gulati, Ranjay, Francisco de Asis Martinez-Jerez, V.G. Narayanan, and Rachna Tahilyani. "Indus Towers: Collaborating with Competitors on Infrastructure." Harvard Business School Case 110-057.
• Martinez-Jerez, Francisco de Asis. "Information and Control Systems for Customer-Centric Organizations." Harvard Business School Module Note, Instructor Only 111-104.
• Martinez-Jerez, Francisco de Asis, Robert S. Kaplan, and Katherine Miller. "Infosys' Relationship Scorecard: Measuring Transformational Partnerships." Harvard Business School Case 109-006.
• Martinez-Jerez, Francisco de Asis. "Infosys' Relationship Scorecard: Measuring Transformational Partnerships (TN)." Harvard Business School Teaching Note 109-007.
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Internet Customer Acquisition Strategy at Bankinter." Harvard Business School Case 103-021.
• Martinez-Jerez, Francisco de Asis, and V.G. Narayanan. "Internet Customer Acquisition Strategy at Bankinter (TN)." Harvard Business School Teaching Note 104-004.
• Martinez-Jerez, Francisco de Asis, and James Robert Dillon. "Kansai Digital Phone: Zutto, Gaining Japanese Loyalty." Harvard Business School Case 106-006.
• Martinez-Jerez, Francisco de Asis. "Kansai Digital Phone: Zutto, Gaining Japanese Loyalty (TN)." Harvard Business School Teaching Note 107-064.
• Martinez-Jerez, Francisco de Asis. "Keane's Acquisition of Metro Information Services (A)." Harvard Business School Case 103-042.
• Martinez-Jerez, Francisco de Asis. "Keane's Acquisition of Metro Information Services (A) and (B) TN." Harvard Business School Teaching Note 105-034.
• Martinez-Jerez, Francisco de Asis. "Keane's Acquisition of Metro Information Services (B)." Harvard Business School Case 105-026.
• Martinez-Jerez, Francisco de Asis. "Keane's exhibits." Harvard Business School Spreadsheet Supplement 104-702.
• Hill, Linda A., Francisco de Asis Martinez-Jerez, Masako Egawa, Emily Stecker, and Mayuka Yamazaki. "Lawson: Becoming the Community Store of 9,000 Japanese Communities." Harvard Business School Case 409-112.
• Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005.
• Martinez-Jerez, Francisco de Asis. "Lifefont: The Case for RetailDrivier (TN)." Harvard Business School Teaching Note 107-067.
• Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Liza Davis and the Bargain Hunting Customer." Harvard Business School Case 111-040.
• Martinez-Jerez, Francisco de Asis, Joshua Bellin, and James Robert Dillon. "MercadoLibre.com." Harvard Business School Case 106-057.
• Martinez-Jerez, Francisco de Asis. "MercardoLibre.com (TN)." Harvard Business School Teaching Note 107-086.
• Martinez-Jerez, Francisco de Asis, Fernando de Barrajo, and Joshua Bellin. "Millions of Customers and the Search for a Business: the Challenge of IRC-Hispano." Harvard Business School Case 106-053.
• Martinez-Jerez, Francisco de Asis, and James Robert Dillon. "Musimundo." Harvard Business School Case 105-036.
• Martinez-Jerez, Francisco de Asis. "Musimundo (TN)." Harvard Business School Teaching Note 105-050.
• Martinez-Jerez, Francisco de Asis, Jasmijn Bol, Christopher Ittner, and Katherine Miller. "Neck & Neck: Leveraging the Club Neck Information." Harvard Business School Case 109-070.
• Martinez-Jerez, Francisco de Asis, Jasmijn Bol, and Christopher Ittner. "Neck & Neck: Leveraging the Club Neck Information (TN)." Harvard Business School Teaching Note 111-112.
• Martinez-Jerez, Francisco de Asis, and Rachel Sha. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Case 106-063.
• Martinez Jerez, F. Asis, and Katherine M. Miller. "ProntoWash: Washing the World's Cars to a Tango Beat." Harvard Business School Case 108-037.
• Martinez Jerez, F. Asis, and Lisa Brem. "Q and A Sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises." Harvard Business School Video Supplement 111-710.
• Campbell, Dennis, Francisco de Asis Martinez-Jerez, Marc Epstein, and Joshua Bellin. "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel." Harvard Business School Case 106-029.
• Campbell, Dennis, and Francisco de Asis Martinez-Jerez. "Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel (TN)." Harvard Business School Teaching Note 107-072.
• Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Staying the Course: The Credit Crisis and the SME Division at Bankinter." Harvard Business School Case 110-058.
• Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Staying the Course: The Credit Crisis and the SME Division at Bankinter (Abridged)." Harvard Business School Case 110-012.
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Michele Jurgens. "Strategic Outsourcing at Bharti Airtel Limited." Harvard Business School Case 107-003.
• Martinez-Jerez, Francisco de Asis. "Strategic Outsourcing at Bharti Airtel Limited (TN)." Harvard Business School Teaching Note 107-041.
• Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Michele Jurgens. "Strategic Outsourcing at Bharti Airtel Limited: One Year Later." Harvard Business School Supplement 107-004.
• Martinez-Jerez, Asis, and Lisa Brem. "Todovino: Can Your Rival be Your Friend?" Harvard Business School Case 111-071.
• Martinez-Jerez, Francisco de Asis. "Todovino: Can Your Rival be Your Friend? (TN)." Harvard Business School Teaching Note 111-109.
• Martinez-Jerez, Francisco de Asis. "Understanding Customer Profitability at Charles Schwab." Harvard Business School Case 106-002.
• Martinez-Jerez, Francisco de Asis. "Understanding Customer Profitability at Charles Schwab (TN)." Harvard Business School Teaching Note 107-065.
• Martinez-Jerez, Francisco de Asis, and Ariel Andres Blumenkranc. "Using Regression Analysis to Estimate Time Equations." Harvard Business School Note 111-001.
• Martinez-Jerez, Francisco de Asis. "Using Regression Analysis to Estimate Time Equations (CW)." Harvard Business School Spreadsheet Supplement 111-702.