Business Communication

Business Communication

Business Communication: communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer.

Business Communication is known simply as "communications". It encompasses a variety of topics, including marketing, branding, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, research & measurement, reputation management, interpersonal communication, employee engagement, online communication, and event management. It is closely related to the fields of professional communication and technical communication.
 
In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth.
 
Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.
 
Business Communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications.
 
There are several methods of business communication, including:
  • Web-based communication - for better and improved communication, anytime anywhere ...
  • video conferencing which allow people in different locations to hold interactive meetings;
  • e-mails, which provide an instantaneous medium of written communication worldwide;
  • Reports - important in documenting the activities of any department;
  • Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
  • telephoned meetings, which allow for long distance speech;
  • forum boards, which allow people to instantly post information at a centralized location; and
  • face-to-face meetings, which are personal and should be succeeded by a written followup.
Business communication is somewhat different and unique from other types of communication since the purpose of business is to make money. Thus, to develop profitability, the communicator should develop good communication skills. Knowing the importance of communication, many organisations train their employees in communication techniques.
 
Types of business communication
 
Knowing the different types of business communication is important for using the right type at the right moment. The following are the different types of business communication.
 
  • Verbal communication:
Verbal communication is a type of communication that involves use of words for communicating.
 
  • Non-verbal communication:
Non-verbal communication is a mode of communication which only majorly uses body language and various other physical gestures as a means for communicating.
 
  • Written communication:
Written communication is a type that only includes written forms for communicating.
 
  • Employment communication:
Employment communication is a mode of communication that is particularly used for accepting the applicants for a job.
 
  • Electronic communication:
Electronic communication is the modern way of communication that includes electronics and latest technology for communicating such as teleconferencing e-mail, etc.
 
Top 6 Reasons for Business Communication Barriers
  1. Complex Messages: The use of complex technical terms is general cause of these lacks of communication. The remedy is to stick to the point, use clear and concise messages that are easy to understand.
  2. Withholding Information: In the organization much of the information is maintained confidential based on the company policies make sure the information that is needed is readily available and easy to access.
  3. Different Status: Management must keep employees well informed and encourage feedback.
  4. Ineffective Communication Processes: The maintenance of the hierarchy kin the organization is very essential, but the presence of these status reduce the flow of the communication .Thus it is essential to reduce hierarchical levels and increase departmental interaction and communication.
  5. Lack of Trust: The most important reason for the lack of communication in the organization is due to competition, which leads to lack of trust among the various employees. Share information, communicate openly and honestly, involve others in decisions.
  6. Language barrier Language barrier is also the most important factor in business communication, if communication happens without the common laguage it is not worthwhile.
Organizations
  • Founded in 1936 by Shankar with the Association for Business Communication (ABC), originally called the Association of College Teachers of Business Writing, is “an international organization committed to fostering excellence in business communication scholarship,research ,education, and practice.”
  • The IEEE Professional Communication Society (PCS) is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal, is one of the premier journals in Europe communication. The journal’s readers are engineers,writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.
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