New Media Studies

New Media Studies

New media studies is a fairly recent academic discipline that explores the intersections of computing, science, the humanities, and the visual and performing arts. Janet Murray, a prominent researcher in the discipline, describes this intersection as "a single new medium of representation, the digital medium, formed by the braided interplay of technical invention and cultural expression at the end of the 20th century...."

In a course on New Media Studies, students are exposed to ideas and insights on media from communication theorists, programmers, educators, and technologists. Among others, the work of Marshall McLuhan is viewed as one of the cornerstones of the study of media theory. McLuhan’s slogan, "the medium is the message" (elaborated on his 1964 book, Understanding Media: The Extensions of Man), calls attention to the intrinsic effect of communications media.

A program in New Media Studies may incorporate lessons, classes, and topics within Communication, Journalism, Computer Science, Programming, Graphic Design, Web design, Human-computer interaction, Media theory, English, and other related fields.

New Media can be studied at the Sri Sri Centre for Media Studies (SSCMS). SSCMS was founded in 2001 under the vision and guidance of His Holiness Ravi Shankar (spiritual leader), the founder of Art of Living Foundation, an educational non-governmental organization (NGO).

The prestigious National Institute of Design in Ahmedabad, India offers a post graduate course in New Media Design.

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