Behavioral Economics
Behavioral economics and its related area of study, behavioral finance, use social, cognitive and emotional factors in understanding the economic decisions of individuals and institutions performing economic functions, including consumers, borrowers and investors, and their effects on market prices, returns and the resource allocation. The fields are primarily concerned with the bounds of rationality of economic agents.
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Conversations with History - Richard H. Thaler
"Behavioral Economics"Richard H. Thaler...
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