Marketing, Advertising and Sales

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return".

Multimedia

Dean's Speaker Series: Marketing Guru David Aaker, "Brand Relevance" - Berkeley-Haas (Lecture 2 of 8) UC Berkeley

David Aaker

Marketing guru and Haas Professor Emeritus David Aaker ta...

Rating:
0
Votes:
Comments ()

Multi channel and multi device marketing

Rating:
0
Votes:
Comments (1)

A Primer On Search Engine Optimization

Josh Ziering
Rating:
0
Votes:
Comments ()

Books

<a href="/book/search-engine-optimization-hour-day">Search Engine Optimization: An...</a>
Jennifer Grappone, Gradiva Couzin
Rating:
0
<a href="/book/seo-warrior">SEO Warrior</a>
John I. Jerkovic
Rating:
0
We learn the most through discussion and collaboration. Start a Group or a Blog and collaborate with experts across related disciplines!
Syndicate content
  • Recommend Us