Creativity and Innovation

Creativity refers to the phenomenon whereby a person creates something new (a product, solution, artwork, literary work, joke, etc.) that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.
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Run a Disciplined Innovation Experiment
Vijay Govindarajan, Tuck professor and author of "Re...
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