Inbound Marketing: Get Found Using Google, Social Media, and Blogs

by Brian Halligan.
 
Citation
Title:
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Author:
Brian Halligan.
Editor:
City:
Publisher:
Wiley
Year:
2010
Volume:
No. of Volumes:
Edition:
Pages:
Series Volume:
Series Editor:
Series Title:
Translator:
Language:
English
URL:
DOI:
LCCN:
2009020145
OCLC Number:
License
Select License
ISBN:
9780470499313
Last Updated:
June 12th, 2012
Abstract

For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes proven best practices required to leverage the changing nature of buyer behavior. Learn how to use social media to intrigue your best customers to come to you- "get found" online. In simple language, the book explains how to: a- make changes to your website so that it ranks higher for terms typed in by your target market Identify and engage bloggers so they drive their readership to your site to enter your sales funnel; b- start a blog that will become part of the 1% of blogs that succeed; c- effectively use LinkedIn, Facebook, Twitter, YouTube, and other social media sites; d- track your progress in search engines, the blogosphere, and social mediasphere and continually improve your strategy; and e- double-down on cost-effective sources of leads and divest cost-prohibitive sources.


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AlibrisNew 0470499311 Ships from Tennessee, usually the same or next day.US$ 0.99 US$ 3.50US$ 4.49
AlibrisUS$ 0.99 US$ 3.50US$ 4.49
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AlibrisUS$ 0.99 US$ 3.50US$ 4.49
AlibrisFair Noticeably used book. Text is legible but may be soiled and have binding defects. Heavy wear to covers and pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included. US$ 0.99 US$ 3.50US$ 4.49
AlibrisUS$ 0.99 US$ 3.50US$ 4.49
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AlibrisUS$ 0.99 US$ 3.50US$ 4.49
AlibrisGood 0470499311 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...US$ 0.99 US$ 3.50US$ 4.49
AlibrisGood 0470499311 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...US$ 0.99 US$ 3.50US$ 4.49
AlibrisGood 0470499311 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...US$ 0.99 US$ 3.50US$ 4.49
AlibrisGood 0470499311 Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc...US$ 0.99 US$ 3.50US$ 4.49
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