China Digital Advertising Market Share, Size, Trends and Forecast to 2023

China Digital Advertising Market Share, Size, Trends and Forecast to 2023
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Market Reports on China Provides the Trending Market Research Report on “Digital Advertising in China” under Media & Technology  Category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.

Digital Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

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Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
- The urbanization of China in recent years has resulted in an increase in the amount of the population who have access to online platforms, which has attracted advertising companies to follow consumer trends by investing in digital ads.
- The Chinese digital advertising market had total revenues of $29.2bn in 2018, representing a compound annual growth rate (CAGR) of 11.4% between 2014 and 2018.
- The mobile segment was the market’s most lucrative in 2018, with total revenues of $21.5bn, equivalent to 73.6% of the market's overall value.

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in China
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China digital advertising market with five year forecasts

Reasons to buy
- What was the size of the China digital advertising market by value in 2018?
- What will be the size of the China digital advertising market in 2023?
- What factors are affecting the strength of competition in the China digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up China's digital advertising market?

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